The Savvy CIO

Every morning I walk about a mile from the train station to the office. This morning around 6:30am I was traversing the gray streets of Chicago when a guy I’d never met sidled up beside me.

He greeted me and I returned his greeting.

“Why’s everybody so wrapped up in themselves?” he asked.

I stopped. We talked for a little while. This fellow lived on the street. He had his own reasons for trying to get me to stop, of course. But his sense of isolation was palpable.

I’ve heard it said that one of the worst parts of poverty is being cut off from relationships. Everyone is “so wrapped up in themselves” because we don’t want to be taken advantage of, because we fear what a conversation might bring, because we believe our time is better spent at the place we’re headed to, whether work or home. It’s easier not to stop, not to listen, not to look others in the eye.

It’s hard to tend to and care for people.

At the risk of diminishing the importance of this man and the problems of poverty, can I suggest that this lesson applies in business too? read more »

Working at a tech firm, I’m surrounded by a lot of very technically savvy people.

I find, in general, very technically savvy people tend to be paranoid about privacy and security on the Internet.

This worries me.

What do they know that I don’t know?

So in a toast to technically savvy Internet paranoia, here’s a trio of Firefox browser add-ons designed with the security paranoid in mind. read more »

Check out this great story about how open source crisis-mapping software has saved lives in Haiti, Chile and elsewhere. Two people wrote the program in a few days during the 2008 Kenyan post-election violence. The result?

The Ushahidi program provides a way for volunteers to collect information from sources like text messages, blog posts, videos, phone calls, and pictures, which are then mapped in near real time. It can be used to plot everything from disasters to wars. And unlike older forms of crisis-mapping software, Ushahidi is advanced enough to paint an accurate portrait of events while remaining incredibly user friendly and easy to build on.

This is open-source software at it’s best: fast, powerful, extensible, user-friendly and leveraging existing platforms instead of reinventing every wheel.

Kudos to the folks at Ushahidi. What great work.

The Ushahidi site and a photo of the software are after the jump. read more »

Darren Rowse over a ProBlogger has some good thoughts about website and blog content for click-happy browsers. It’s a short and funny read.

Darren experimented with a video chat site called ChatRoulette. The site randomly paired him with another person, and either person can click away to a new partner whenever they want. Darren couldn’t even get others to acknowledge him before donning a clown wig.

Applying his experience to the people browsing his blog (and your website), he offers this summary of visitor behavior:

• They don’t stay till long - they’re always clicking
• They are always looking for the next best thing
• They only pause if they see something that is interesting, intriguing or completely relevant to them
• They are ruthless
• They are impulsive
• They will judge what they see within a split second of arriving on a site
• They rely upon instinct and first impressions

He has some take home lessons for interacting with this type of person on a blog or site, but it’s important to note that not every site or blog (especially business ones) should plan their web strategy around this type of visitor. read more »

Every business person knows it is cheaper to keep your current customers than to gain new ones. Customer support is often thought of as a necessary cost of business, and a cost that grows as your business grows. But good customer support is also the lowest cost means available for gaining additional sales of any form.

To do customer support well, your support reps need reliable, current information about your customers and any outstanding problems. Without good data requests are missed, responses are duplicated, and your company ends up looking incompetent at best and uncaring at worst.

A CRM can empower your staff to make your customers truly satisfied and help lower the cost of doing so.

Here are six ways a CRM can help customer support: read more »

Traditional email programs that are disconnected from everything are still the centerpiece of many a businesses’ communications. Each staff member has their own Outlook or Mac Mail or Thunderbird pulling email down from a server somewhere and storing all of their own email, contact information, company directory and calendar.

Everyone is on an email island.

Staff members have their own internal ecosystem (emails related to people related to appointments related to tasks), but there is only one way information comes in our out: through an email.

Usually staff members are also managing a separate “phone island” with contact phone numbers and voicemails completely disconnected from their email.

This is a fractured and frustrating setup.

Every person is managing two (phone and email) critical but separate communication islands. And those islands are separate from everyone else in the company as well.

There is a better way: moving email and phones from islands into a communication hub.

Here’s what I mean: read more »

Deez provides high performing auto racing parts and specialized racing fuels. Recently, the company was looking to take their online marketing and e-commerce presence to a higher performing level.

Highland delivered an e-commerce site to help Deez stand out in a competitive automotive market. The site layout allows customers to browse multiple channels whether by brand, category, or through digital copies of Deez’s catalogs. Catalogs are still big in the auto parts world, so Deez included them as a digital link between catalog browsers and online purchases.

The home page highlights current specials and featured brands along with new and best-selling products. Our extensive experience with auto parts e-commerce sites coupled with marketing research done by Winsby, Inc. informed the layout, matching customer expectations and targeting buying trends.

read more »

Bad website design comes in several forms.

There’s bad design. In it’s extreme form (now more rarely seen in the wild), this is garish fonts and graphics, scrolling banners, and a home page that is about 15 screens long. I’m gone from these sites in under 5 seconds.

There’s bad layout, where you can’t find what you want, get lost quickly, and can’t see how to get back. If the site looks nice, I can put up with this for 4 to 5 clicks, and then I’m gone.

These mistakes are easy to see and, with the right skills, easy to fix. But there is another type of bad design that is more difficult to recognize and much more difficult to fix.

read more »

Cloud computing has been generating a lot of buzz and by all accounts looks to increase in 2010. But even with all the hype (or perhaps because of it), we regularly get asked, “What is cloud computing?”

That’s a great question. There isn’t a broad consensus on exactly what cloud computing is and is not. I don’t think a valuable answer can be found in the technical discussion of what services are and are not cloud computing. Instead, the real definition is in how cloud computing meets a business need.

Eric Knorr and Galen Gruman at InfoWorld have put their finger on it:

read more »

Highland isn’t a software reseller shop. We do custom solutions.

So when we advocate a piece of software that we didn’t create, we feel a bit of obligation to justify our preference.

Any CRM worth its salt offers similar benefits to an organization. Why do we think SugarCRM is currently the best CRM to offer our clients? Here’s a peek into a bit of Highland history and our thoughts on the matter.

Five years ago, it became obvious to us that CRM was a recurring need among our development clients. We had built a few custom CRMs from scratch, but were looking for a solid building block we could use in our solutions so we could stop re-inventing the wheel.

We prefer open, flexible, low cost solutions, and those preferences drove our search process. After extensive research and getting our hands on several possible solutions, we began working with SugarCRM in 2005 as part of Sugar’s open source community. Since that time we’ve deployed Community and Professional Editions of SugarCRM for our clients, both as a stand-alone CRM solution and integrated into a larger web application deployment.

So why do we use SugarCRM instead of other offerings like Salesforce.com or Microsoft Dynamics? Without a full competitive breakdown, here are four quick reasons we’ve come to strongly prefer SugarCRM. read more »