A Realistic View of Social Media
To balance out my previous post (perhaps rant is a bit more accurate) about Facebook and Twitter, here’s a fairly well-balanced overview of 30 Valuable Lessons Learned Using Social Media for Small Business.
My only beef? The author, while providing many good points, is in the hospitality industry. That’s business-to-consumer and somewhat of a lifestyle brand, exactly the two areas that have seen some social media success.
I still hold reservations for the near-term prospects of most social media for business-to-business industries. (Though we obviously blog and use some other targeted social media, so we’re in the pool, even if not wholeheartedly!)
Regardless, good tips for any type of business using or considering social media.
