How SugarCRM and Drupal Bring Sales and Marketing Together

All of you are familiar with SugarCRM and its capabilities. However, for those of you unfamiliar with Drupal, it’s the world’s leading, free open source CMS solution. It’s a web content management system and with SugarCRM, both leading products in the Open Source space that when combined can give you the biggest bang for your business investment.

So how can SugarCRM and Drupal work together to build end-to-end solutions for your business? There are an unlimited number of ways that the two can work together, but here are a few examples that could be relevant to your business:

  • End-to-end lead management including lead capture, lead scoring, lead routing, lead assignment, lead response.
  • Customer and partner portals which allow you to identify and capture customer service issues regardless of what channel they come in through and solve them in the web. Features include web self-service and support, customer support case capture, customer support case statusing, knowledge management solutions, partner lead distribution, partner and customer content management.
  • Front-end interface for event management solutions such as event calendaring, event registration capture, event registration workflow, event attendee management, event capacity management.
  • Management membership systems  that allow member application capture, application processing workflow, member profile management, member portal security.

Again, these are just a few of the examples of how Drupal is used as a front-end interface and can be combined with SugarCRM on the back-end to help build seamless end-to-end solutions for your business. For more information on how you can use both programs, please visit www.HighlandSolutions.com.

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