Deez Performance Launches New E-Commerce Site
Deez provides high performing auto racing parts and specialized racing fuels. Recently, the company was looking to take their online marketing and e-commerce presence to a higher performing level.
Highland delivered an e-commerce site to help Deez stand out in a competitive automotive market. The site layout allows customers to browse multiple channels whether by brand, category, or through digital copies of Deez’s catalogs. Catalogs are still big in the auto parts world, so Deez included them as a digital link between catalog browsers and online purchases.
The home page highlights current specials and featured brands along with new and best-selling products. Our extensive experience with auto parts e-commerce sites coupled with marketing research done by Winsby, Inc. informed the layout, matching customer expectations and targeting buying trends.
SEO optimization for brands and parts listed in the catalog enhances search traffic. The e-commerce site itself is built on the Magento platform and uses integrated payment gateways, shipping and handling automation, and high security standards.
As the final and critical piece, Highland automated Deez’s e-commerce catalog with a product information feed from a business to business wholesaler. Now Deez’s site requires minimal upkeep to maintain the catalog, normally a time intensive process. Content management features provide full control over the new products, specials and other time sensitive sections of the site.
You can visit Deez here. Congratulations to Deez on their site launch.
