The Savvy CIO

Deez provides high performing auto racing parts and specialized racing fuels. Recently, the company was looking to take their online marketing and e-commerce presence to a higher performing level.

Highland delivered an e-commerce site to help Deez stand out in a competitive automotive market. The site layout allows customers to browse multiple channels whether by brand, category, or through digital copies of Deez’s catalogs. Catalogs are still big in the auto parts world, so Deez included them as a digital link between catalog browsers and online purchases.

The home page highlights current specials and featured brands along with new and best-selling products. Our extensive experience with auto parts e-commerce sites coupled with marketing research done by Winsby, Inc. informed the layout, matching customer expectations and targeting buying trends.

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We recently programmed a client’s business-to-business e-commerce site to display competitor pricing alongside their own pricing.

Sound crazy?

We don’t think showing your competitor’s pricing is smart for everyone. But the idea behind it is embracing the truth that you can’t hide information from shoppers. Most visitors already know the lowest prices for the items they’re buying, or can double-check in under 10 seconds. There’s no hiding anymore.

Last week I found myself at an enormous, local mall hunting for a pair of shoes. Like most shoppers, I had a set of assumptions in my mind about what was important to me in my purchasing decision. In my case my criteria were, in order:

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