Deez Performance Launches New E-Commerce Site
Posted in Highland Announcements, Search Engine Optimization (SEO), Web Design & Development, eCommerce on February 26th, 2010 by The Savvy CIO – Be the first to comment
Deez provides high performing auto racing parts and specialized racing fuels. Recently, the company was looking to take their online marketing and e-commerce presence to a higher performing level.
Highland delivered an e-commerce site to help Deez stand out in a competitive automotive market. The site layout allows customers to browse multiple channels whether by brand, category, or through digital copies of Deez’s catalogs. Catalogs are still big in the auto parts world, so Deez included them as a digital link between catalog browsers and online purchases.
The home page highlights current specials and featured brands along with new and best-selling products. Our extensive experience with auto parts e-commerce sites coupled with marketing research done by Winsby, Inc. informed the layout, matching customer expectations and targeting buying trends.
