Is Your Site Attracting the Most Visitors or the Right Ones?
Posted in Strategy & Consulting, Web Design on March 4th, 2010 by The Savvy CIO – Be the first to commentDarren Rowse over a ProBlogger has some good thoughts about website and blog content for click-happy browsers. It’s a short and funny read.
Darren experimented with a video chat site called ChatRoulette. The site randomly paired him with another person, and either person can click away to a new partner whenever they want. Darren couldn’t even get others to acknowledge him before donning a clown wig.
Applying his experience to the people browsing his blog (and your website), he offers this summary of visitor behavior:
- They don’t stay till long - they’re always clicking
- They are always looking for the next best thing
- They only pause if they see something that is interesting, intriguing or completely relevant to them
- They are ruthless
- They are impulsive
- They will judge what they see within a split second of arriving on a site
- They rely upon instinct and first impressions
He has some take home lessons for interacting with this type of person on a blog or site, but it’s important to note that not every site or blog (especially business ones) should plan their web strategy around this type of visitor. read more »


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